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I could tell you a lot of reasons, why I really love the Genesis Framework, but the official description is so good, I just quote it here. You can read more on the official Genesis website here: www.studiopress.com → (affiliate link)
1. Genesis is Search Engine Optimized
You put a lot into your site – you want to make sure that you’re ranking well in the search engines so readers, customers, and clients can find you. And clean, optimized code is important for achieving the best rankings possible.
State of the art code, smart design architecture, and easy Google Authorship identification make it simple for search engines to see what you’ve got and rank you well. With automatic updates to the Genesis Framework, you never have to think about it again. Your code will always be up to date and fully optimized.
Our themes have been fully search optimized by Greg Boser, partner and SVP of search marketing powerhouse BlueGlass Interactive. Genesis will help your blog rank higher in the search engines, and by following our tutorials and recommendations you can achieve even better search engine placement results.
2. Genesis Offers Great-Looking Turn-key Designs
You want sleek, professional design — without paying a fortune for it. The Genesis turn-key designs give you an array of beautiful frames for your content. And of course, we’re constantly adding to your design options.
The way your site looks can be instantly updated by what’s called a child theme, while all of the SEO benefits and the core Genesis functionality remain untouched. That means that changing the look of your site is a snap — and you don’t need a designer or developer to do it. You can radically change the look of your site every week if you want to, and you’ll never hurt your search engine rankings because the design is kept completely separate from the core code.
And if you decide to pick up our StudioPress Pro Plus All-Theme Package, you’ll also get access to all of our child themes we offer now AND every child theme we create in the future — at no additional cost.
3. Genesis Gives You Unlimited Everything
You get unlimited support. Unlimited updates. Unlimited websites. There’s no “Developer Option” here. One low price entitles you to unlimited support, updates, and domains you can build on. If you’ve got multiple websites (or client projects), Genesis offers unparalleled value.
And when you want answers to questions about your site, you want them now. That’s why we give you lifetime access to our world-class support team and forum. Our team consists of over 20 moderators from all over the world, who provide solutions and help to our 78,000+ members. We’re here today and tomorrow, whenever you have a question.
4. Genesis Gives You State-of-the-Art Security
WordPress sites can be vulnerable to those who want to take your site down or exploit it for malicious reasons. Having your site hacked is an expensive, time-consuming hassle — and it can really damage your reputation.
We brought security expert and core WordPress developer Mark Jaquith in to make sure the Genesis Framework had the best security possible. With his help, we built our framework to follow all WordPress security best practices.
5. Genesis Lets You Update Your Site Instantly
Many sites are hacked (or just don’t use WordPress to the fullest) because they haven’t updated. And blog owners don’t update because sometimes it can feel pretty complicated. Many WordPress users have spent hours or days fixing a problem created by updating to the latest version of the software.
We make updating to the current version of WordPress and Genesis a snap. Everything is integrated, so you don’t have to call your developer. We test all updates thoroughly, so you’re not playing guinea pig. Just click the button and you’re done.
And if you’ve got multiple sites, you’ll love the way that the framework works with turn-key child theme designs to keep the look of your site exactly the way you want it, but lets you quickly update the important code that runs in the background.
6. Genesis Makes Customizing Your Site Incredibly Easy
Genesis offers features to make it simple to set up your site exactly the way you want it. And if you change your mind later, you’re just a few clicks away from creating new sections and functions.
WordPress widgets are the quick and easy way to add powerful functionality to your site. Without having to know anything about code, you can use simple “widgets” to add sidebars, social media sharing buttons, and much more.
Want to update your font size and choice? Change the categories you display? Adjust the number of posts you show on your home page? All these and many more can simply be selected from a drop-down box. Adjusting these critical options is easy, and your site is updated instantly (view options page).
Comments are a great way to build engagement and loyalty with your readers. Our themes give your readers a great comment experience, including threaded comments and Gravatar integration.
Ready for Advertising
Most of our themes are ready for advertising. Just insert your advertising code, like Google Adsense, Azoogle Ads, Clicksor, or any others, into a text widget and start collecting your advertising revenue.
Developed for Localization
A major feature of StudioPress themes are they are fully internationalized (I18n). This means our themes are ready to be translated by you into your own native language!
Auto-sized Featured Images
There are millions of blogs out there. If you want yours to stand out, you need to draw attention to your blog and articles … and nothing sparks interest better than using great images. But image management and creating thumbnails can sometimes be a hassle. We’ve made thumbnails simple by integrating our themes to use WordPress featured image capability.
WordPress and Theme Tutorials
Want to go a bit further with WordPress? To get even more out of Genesis? Our tutorials will teach you all you need to know.
7. Genesis has Custom Widgets and Layout Options
Because the Genesis Framework has been widgetized beyond just the sidebar, we developed some custom widgets for you to use on any area of your site. Here’s a list of the custom widgets available with the Genesis Framework:
- User Profile – displays the Gravatar of a user, as well as their bio and a link to an about page
- Featured Posts – displays post excerpts and a thumbnail to be used in a featured section
- Featured Page – displays page excerpts and a thumbnail to be used in a featured section
Here’s a list of the 6 default layout options:
- Content Sidebar
- Sidebar Content
- Content Sidebar Sidebar
- Sidebar Sidebar Content
- Sidebar Content Sidebar
- Full Width Content
Another great feature is that you can “mix and match” layout. This means you can choose, via a radio-button, any of the 6 layouts for each one of your individual pages or posts.
You’re no longer are limited to one layout for your entire site! These are easily selected on the Theme’s Settings page and give you the flexibility with all themes (Genesis parent and any child themes) to choose whichever layout you want as the default.
8. Genesis Developers You Can Trust
Creating a WordPress blog is simple with Genesis, but many people still prefer to outsource it. Or you may want a customized design, or even a designed-from-scratch look and feel that reflects your own brand.
We maintain a list of talented, reliable freelance WordPress designers and developers that you can hire to give you the exact look you want. Many of the blogs in our Showcase were created by these creative people.